Cleveland PR Newswire

Press releases from Ohio companies

P&G's Always and Beinggirl.com Announce 'America's Biggest Sleepover' With 19 Recordings/Jive Records Artist Jordin Sparks

  Participation Supports the Protecting Futures Program by Always, Helping
                 Girls in Developing Regions Stay in School

    CINCINNATI, Nov. 2 /PRNewswire-FirstCall/ -- Always, the leader in
feminine protection, announced renowned, award-winning singer-songwriter
Jordin Sparks will host "America's Biggest Sleepover" on Saturday, November
7, on beinggirl.com, a Web site by girls, for girls. This nationwide,
online event will bring together girls across the country for a night of
fun, sleepover-themed activities. Girls can register to be part of this
exclusive event on beinggirl.com until November 7. For every girl that
participates in "America's Biggest Sleepover," Always will donate $1 (up to
$25,000) to Protecting Futures, a program dedicated to helping girls in
developing regions stay in school.

    "When I was younger, I loved having sleepover parties with my friends,
so I jumped at the chance to host 'America's Biggest Sleepover' on
beinggirl.com," said Sparks. "The night will be filled with lots of fun
activities and tips on how to host the perfect sleepover."

    Beinggirl.com will feature exclusive performances from Sparks' latest
album, Battlefield, in addition to her other popular hits from her
platinum, self-titled, debut album. She will also answer fan questions
submitted on beinggirl.com and participate in other fun activities
throughout the evening. The event features games, recipes, hairstyling tips
and advice from other girls on how to host the perfect sleepover party.

    "'America's Biggest Sleepover' by Always and Beinggirl.com is really
focused on connecting girls across the U.S. through a shared experience
that we designed with them hand-in-hand," said Ankur

    Marwah, Global Brand Manager, Always. "We worked very closely with our
Beinggirl.com subscribers for their input on everything from recipe tips to
selecting Jordin Sparks as the celebrity guest, and we are excited to bring
girls together for this truly collaborative event."

    For more information about America's Biggest Sleepover, please visit
http://www.beinggirl.com or http://www.facebook.com/event.php?eid=154512979120. Girls who
are already subscribers to beinggirl.com will be automatically registered
for the event.

    About Procter & Gamble

    Four billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community
includes approximately 135,000 employees working in about 80 countries
worldwide. Please visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.



    Contact:
    Jessica Hersh
    MS&L
    (212) 468-3867
    jessica.hersh@mslworldwide.com