Cleveland PR Newswire

Press releases from Ohio companies

Reynolds Web Solutions Launches Mobile Marketing Solution to Help Dealerships Extend Their Reach with Consumers

Mobile Solution Enables Dealers to Offer Text Messaging and Mobile-friendly
  Web sites as Additional Ways Consumers Can Connect with the Dealership's
                           Products and Services

    DAYTON, Ohio, Oct. 30 /PRNewswire/ -- Reynolds and Reynolds today
announced that Reynolds Web Solutions has launched a mobile marketing
solution for dealerships using its WebMakerX® Web sites. The mobile
solution from Reynolds Web Solutions enables dealerships to incorporate
mobile phones as a marketing channel. By integrating with the dealership's
existing marketing efforts, mobile marketing provides another easy and
cost-effective way for dealerships to extend the reach of their advertising
to consumers.

    "For the last ten years or so, dealers have been building their online
presence through their Web sites to market to consumers sitting at home in
front of their computers," said Trey Hiers, vice president of Corporate
Marketing for Reynolds. "Now, as new mobile devices emerge that allow
consumers to browse the Internet on their phone, consumers also will expect
dealers to have mobile-friendly Web sites. We've introduced this innovative
tool for mobile marketing to help dealers offer content rich,
mobile-friendly Web sites and provide another way for dealers to connect
with consumers on their time and in their preferred form of communication."

    Dealers can choose from a number of options within Reynolds Web
Solutions' mobile marketing solution:



    --  Short Code Marketing enables dealerships to establish marketing
        campaigns that invite consumers to send text messages to the dealership
        to receive more information about a specific product or service.
    --  Mobile Re-direct presents consumers using a "smartphone" with a
        mobile-friendly rendering of the dealership's Web site on their phone.

    --  Send-2-Mobile enables consumers to receive on their mobile phones
        specific vehicle information directly from inventory listings on the
        dealership's Web site.
    With the mobile marketing solution, dealerships will be able to quickly
and easily integrate mobile marketing campaigns into advertisements and
promotions they may already be doing. As consumers request information from
the dealership via the mobile solution, dealership personnel can receive
instant alerts. Sales leads from mobile devices also can be integrated into
the dealership's customer relationship management (CRM) tool.

    Reynolds Web Solutions mobile marketing solution is powered by Gumiyo's
mobile marketing platform.

    "We're pleased that Reynolds Web Solutions has chosen the Gumiyo
platform as the foundation for their mobile solution for dealerships," said
Shuki Lehavi, president of Gumiyo. "Together, we can offer dealerships a
way to easily extend their business into the mobile space, which can
enhance and improve consumers' mobile experience with the dealer's business
and lead to more sales."

    Representatives from Reynolds Web Solutions will be on hand to
demonstrate Reynolds' mobile marketing solutions at the Digital Dealer
Conference scheduled for Nov. 1-3 in Nashville, Tenn.

    Reynolds Web Solutions offers dealerships Web site design, search
engine marketing and optimization, inventory management, and Internet
marketing and sales training - all aimed at helping dealerships gain the
best business benefit from their Web presence.
(http://www.reynoldswebsolutions.com)

    About Reynolds

    Reynolds and Reynolds is the automotive industry's largest and most
trusted provider of automobile dealership software, services, and forms to
help dealerships improve business results. The company is headquartered in
Dayton, Ohio, with major operations in Houston and College Station, Texas,
and Celina, Ohio. (http://www.reyrey.com)